Art Courtesy by The Rising CEO
True retail can be conquered by companies that can build both online and offline. In-store is an important lever and a tech stack that allows the exchange of data from online to in-store will create winning experiences.
Below are notes and pointers to building an omnichannel experience.
Creating a robust demand channel consisting of :
App ( Android or iOS depending on your ICP to start with ). The recommendation is to start with Web Views so that the same code could be re-used across the mobile platforms. As the business grows, invest in native apps!
Robust payments stack with a wrapper around one of the Payment Gateways. With BNPL growing fast, the choice of payment gateway is super critical since there are several lending partners who sit behind these Payment Gateways.
Creating experiences for a customer where a product brought online, or in-store has access to the same offers discounts, a unified Payment journey, and an omnipresent service stack.
Demand generation in-store :
Robust data strategy to make the shopping history of the customer available to the in-store retailer and insights to cross-sell.
Insights from Search, and browsing history are to be abstracted and presented for cross-selling.
Data Rich pricing engine to support in-store and online pricing strategy.
In subsequent substacks, we will discuss some hacks for winning tech & product strategies to conquer offline in an online world.